Why Digital Marketing is a powerful weapon for all ages?

 

Digital marketing is the component of marketing that uses the internet and online based digital technologies such as desktop computers, mobile phones and other digital media platforms to promote products and services. This includes not only email, social media and web-based advertising, but also text and multimedia messages as a marketing channel. Digital marketing is important because it connects brands with consumers when they're most receptive. Digital marketing strategies increase awareness, leads, and revenue in a scalable yet cost-effective way. It's more cost-effective than outbound marketing methods.  You can focus your efforts on only the prospects most likely to purchase your product or service. It’s easier to adapt and change a digital marketing strategy. Dics computer education are Provided Best digital marketing course  in Pitampura .

Types of digital marketing :- Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing and Affiliate Marketing.

Search Engine Optimization (SEO)

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.” The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. 

 

Pay-Per-Click (PPC)

Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. 

 

Social Media Marketing

This includes everything a business does via social media channels.The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.

 

Content Marketing

Content marketing uses storytelling and information sharing to increase brand awareness “Content” can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more. 

 

Email Marketing

Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. 

 

Mobile Marketing

Mobile marketing is a digital marketing strategy that allows you to engage with your target audience on their mobile devices, such as smartphones and tablets. This can be via SMS and MMS messages, social media notifications, mobile app alerts, and more

 

Affiliate or influencer Marketing

Working with an affiliate or influencer with a large following, such as a celebrity, industry expert, or content creators . It can help increase your audience reach by engaging with their existing audience.